Blog

18 June 2015

Make A Great Impression On New And Existing Clients With Promotional Bags

by Dave

Whether you’ve reserved a booth at an upcoming tradeshow, you’re looking to update the promotional items you hand out to clients, or you want to stand out from your competitors, the ideal solution is personalised bags. They help your business to make the best possible impression in a number of ways, including:

  • Being a useful item that people actually use
    Everyone needs a bag at some point in time, whether they’ve purchased something in a shop and need an easy to get it home or they’re about to hit the gym and are getting their gear together. By handing out custom items that people actually use, you will ensure your brand is noticed.
  • Prominently displaying your logo and/or marketing message
    When compared with the other promotional products available, such as pens and mugs, bags are relatively large in size. This ensures that your logo and marketing message will also be quite large and, therefore, easily recognisable (both up close and from a distance).
  • Being reusable and, therefore, eco friendly
    These days, more people are concerned with the affect they are having on the environment. The great thing about branded bags is that they are completely reusable – some are even made from recycled materials. Once you’re finished with them, many of them are also recyclable.
  • Enhancing a client’s memory of the product and business
    Think about how many businesses you encounter in a single day. As there are so many, recalling their names can become quite difficult. By allowing your clients to walk away with a bag covered in your branding, you will ensure that they remember your name and the product or service offered.
  • Demonstrating your business’ core values
    Promotional bags can actually demonstrate the core values of your business in a number of ways. It shows that you care about client needs (helping them to carry your product), for example, or that you are eco friendly (if it has been made from sustainable materials and is recyclable).
  • Being suitable for a variety of applications and functions
    Another great thing about personalised bags is that they can be used in a number of ways. Use them to keep your gym or sporting gear together, to do your grocery shopping, to gift bottles of wine, to hit the beach, to see the world, and many more.

If you are looking for a customised item to supplement your business’ marketing efforts, you cannot beat the humble promotional bag. There is a wide range of styles available, ensuring that you find the perfect match for your industry and clientele, and your branding will constantly be on display.